Graph Gurus Episode 20: Building a Real-Time Customer 360 for Attribution and Engagement with TigerGraph's Cloud Starter Kit 

Recorded October 16, 2019

Every marketing leader knows that only 50% of their marketing dollars are effective at driving sales, but the challenge remains -which 50% actually drive the revenue? Where is each customer with their buying journey and what do we need to do to get them to make the decision in our favor? Which customer is at-risk based on their journey and what can we do to prevent the loss of their business?

A customer may interact with various channels from the physical stores, to the website to in-person sales meetings in case of B2B, and building a real-time customer 360 journey requires integrating data from multiple systems including CRM, Sales Force Automation, website, store and call center.

Join us as we show you how to use the TigerGraph Cloud Starter Kit for Customer 360 to identify customer journeys that lead to revenue and find similar customers who are on a similar buying journey.

  • Gaurav Deshpande, VP of Marketing, TigerGraph
  • Victor Moey, Sales Engineer, TigerGraph