Why Graph Databases Will Revolutionize Your Analytics Capability

Since the 70s, our ability to generate actionable insight from data has been limited by the technology available. Using practical examples, we’ll discuss why analytics based on relational data becomes complex and expensive. We'll also show how graph analytics overcomes these difficulties with connected data - covering use cases in CRM, direct marketing, and supply chain - demonstrating how to improve profitability and improve customer experience.


  • Peter Laflin, Head of Insight & Performance at Morrisons