Demystifying Data Architecture

When Marshall McLuhan said in 1964 that “the medium is the message,” he was primarily speaking about the media of print, radio, and television. But even as our media world grows in volume, variety, and velocity, this statement remains an important touchpoint for examining our needs and how we create and investigate the content and structures that confront us today. Importantly, the business world today functions in what we observe to be a mullti-model ecosystem, with little concern for harmonization or analytics. What we have learned is that in order to both understand and derive actionable insight from this dynamic world requires the adoption of multi-model techniques and platforms. In this presentation, this evolution and an approach to implementation is outlined and described as an extension of McLuhan’s statement, providing a crucial grounding in today’s complex data management landscape.


  • Frank Blau, Principal Data Architect at Ebcont