Graph + AI World 2020
Graph + AI World:
Building an Accurate Understanding of Consumers Based on Real-World Signals
Graph + AI World Session - Recorded September 2020
This session will cover outline the challenge for the retail and hospitality industry of getting a better understanding of consumers, based on real world signals, and running effective targeted campaigns. We describe how we solve for this via:
- (a) Interconnected ML/AI model pipelines that are accurate and privacy-safe:
- (b) Classifying Staypoints and Waypoints from Bid Stream data; Assign Location Pings-to-POI (Mapping People and Places); (
- c) Building Consumer Segments (Gender, Age Group and Profiles) - Nielsen MDAR targeting + New profiles based on Risk appetite to venture out;
- (d) During COVID-19, we are able to better analyse and provide consumer segments to clients; Footfalls and time series anaysis.
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